Toyota City is the core city, a north-central part of Aichi Prefecture. The city has a population of about 420,000. While known as a manufacturing city driven by its world-class auto industry, Toyota is also a verdant city, where seasonal natural and agricultural blessings are offered by forests covering almost 70% of the city’s land area, and wide expanses of crop fields. It is also home to Toyota Stadium, which is expected to host Japan national team matches and other games during Rugby World Cup Japan 2019. In anticipation of this and other events, the city is working to enhance the amenities of its urban center, improve international visitor-friendliness, and promote tourism.